Pre-Class Assignments

Pre-Class Assignments Reading 

Reading:

• Business Model Generation: “Definition of a Business Model , ” pp. 14–51 [loc. 268-842]. 
• The Startup Owner’s Manual: “The Customer Development Model , ” pp. 22–84 [19-83]; “Prepare for Customer Contacts,” pp. 195-199 [189-199]. 
• Giff Constable, “12 Tips for Early Customer Development Interviews,” http://giffconstable.com/2012/12/12-tips-for-early-customer-development-interviewsrevision- 

Course Videos 

Each team member must access and watch the videos using your Course Management Software account. The course TA will send out directions on how to access these videos. 

Lectures 1.5A and 1.5B: Business Models and Customer Development 

Lecture 2: Value Propositions 

Lecture 3: Customer Segments Customer Discovery Best Practice (short videos) – ALL 

Introductory Presentation 

In addition to the pre-class assignments above, teams must prepare an introductory presentation for the first day. Please follow the format below. 

Presentation Format 

Slide 1: Team name, team number, photos of team members, and product (or technology) picture and description (see example below). 

Slide 2: Completed Initial Business Model Canvas. Please see example below, along with “Questions to Consider” when completing the canvas. 

Slide 3: List of 15 or more customer / stakeholder contacts you plan to interview during the “get out of your comfort zone” time on Day 1 and Day 2 of the Opening. 

Continued... 

Slide 1: Team Slide Example 

Slide 2: Initial Business Model Canvas Example 

Notes: Use the “How to List” guidance to fill out various canvas boxes. For each box, the “Questions to Consider” will inform how you complete these boxes, but you do not have to literally answer these questions on the canvas. You will ONLY have 3-minutes to present and may not get through all your full initial presentation. Focus on Customers and Value Propositions. 

Upload your presentation (in PDF format) to Dropbox by 7:00 AM Eastern Time on March 31st. 

Use the following naming convention: TeamNumber_TeamName_Date (e.g., 195_DataComm_05062019)